The opportunities airlines have to make significant cost savings by implementing the ONE Order initiative were discussed at the IATA World Financial Symposium in Dublin on 27 September.
ONE Order is the concept of a single customer order record.
It holds all data elements obtained and required for order fulfilment across the air travel cycle, such as customer data, order items, payment and billing information.
The inefficient processes and excessive costs caused by separate records will be eliminated
Speaking Sezer Tug Ozmutlu, CFO at Hitit Computer Systems, said modernizing processes is vital for airlines.
She highlighted the move to electronic ticketing as an example of where huge savings have been made—the adoption of e-ticketing is estimated to have saved airlines $3 billion per year.
“Advanced technology can drive costs even lower,” said Ozmutlu.
“With ONE Order, all the entities involved will access only one record to get the required data and make the necessary updates.
“The inefficient processes and excessive costs caused by separate records will be eliminated. This will help airlines to save money, and greatly simplifies the passenger experience.”