This white paper (brought to you by the market leader in XML intelligence) discusses how to win in the new selling environment enabled by IATA’s NDC using shopping analytics derived from XML message streams. It covers 5 key topics:

  • The traveller-airline relationship
  • Customer journey from search to conversion
  • Taking note of search data as well as bookings in merchandising
  • Analysing PNR content to get closer to customers
  • EMDs enabling the unbundling of flight tickets for all

NDC will help airlines evolve from simple flight distribution in the form of selling seats to sophisticated air travel retailing with the flexibility and customisation that this entails. Analysing XML message streams gives powerful insights into customers, markets and product success.

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