Tell us about your strategy for the next 2–5 years?
We have successfully transformed Royal Brunei into a service-focused company: the high quality of our service is our point of differentiation. We will continue this strategy with further innovations in products and services, by leveraging digital marketing and by becoming a four-star airline this year.
Our plan for the next 2–5 years is to expand our network. This is already underway with the launch of our new daily non-stop service from London Heathrow to Brunei. This development will mean that Royal Brunei will have one of the fastest journey times between London Heathrow and Melbourne.
How will you help increase the number of visitors to Brunei?
We will take a leading role in destination marketing with support from M&C Saatchi and Brunei Tourism. This includes strategy development, funding, and implementation of various campaigns in key markets. Also, we plan to expand our presence in existing markets, open new routes in North Asia and increase our footprint in China. We will encourage our connecting guests to consider stopovers in Brunei by marketing it as an exciting destination in which to break up a long journey. We are also undertaking a project to increase connectivity within Borneo.
Every day we are focused on what matters to our guests most: good service, on-time departures and great value. Our guests’ feedback and recognition, which has resulted in us receiving various awards, shows we are key players in the modern aviation market
Is there still room for smaller niche carriers in the modern aviation market?
Absolutely. We are a boutique airline focused on a particular geographical scope and market segments. Every day we are focused on what matters to our guests most: good service, on-time departures and great value. Our guests’ feedback and recognition, which has resulted in us receiving various awards, shows we are key players in the modern aviation market.
How important is it to promote gender equality in aviation?
We are committed to encouraging and supporting women at Royal Brunei and are proud to have good female representation
in different positions. In our succession plans, we have identified a high number of women to fill leadership roles in the future.
What do you think are the biggest challenges and opportunities ahead for aviation in general?
The biggest challenges continue to be costs—especially fuel—cyber threats, uncertain economic climates, and having airline capacity that is out of sync with demand. The opportunities, especially in Asia, include the growth of middle class and the use of digital technologies to reach customers.
Do you prefer a window or aisle seat and why?
I prefer a window seat. When you are traveling often over long distances, gazing out of the window and reflecting on life becomes a habit. I have come up with some great ideas and solved difficult problems sitting in the window seat.
In brief… Royal Brunei
- As the flag carrier of Brunei, the airline currently serves 19 destinations across four continents
- Operating out of Bandar Seri Bagawan, Royal Brunei has one of the world’s youngest fleets with the latest technology onboard
- Royal Brunei was founded in 1974 as an independent corporation owned by the Brunei government