How has the LCC sector evolved in Asia-Pacific?

While the LCC business model came later in the region, it has emerged as one of the fastest-growing markets in the world. This was propelled by a combination of government deregulation, economic growth, increased purchasing power, and consumer demand. These factors helped Cebu Pacific grow over the past 23 years.  

Why was the time right to join IATA?

Joining IATA will enable us to learn and share operational experience and best practices with other carriers. Because the aviation industry is growing, and with it the preferences and expectations of customers are changing. This will allow us 
to adapt new technologies and processes to further enhance customer experience and benefit consumers.

How important is technology to the customer experience?

We live in an increasingly digital world, with a greater number of our population now being digital natives. Increasingly, the customers are in the digital space, and for our business to thrive, we should be able to harness the power of technology to reach out to them—not only to market to them better, but more importantly, to address their needs and pick up on what we ought to do better. Technology enables us to turn our visions into reality, and to scale quickly in a fast-paced environment.

“We want to be more attuned to our customers—to improve their experience flying with us”

What does the airline hope to achieve in 2020 and beyond?

In 2020, we hope to fly our 200 millionth passenger since Cebu Pacific commenced operation in 1996. Our mission is to enable everyone from all walks to life to have accesible and affordable air travel. Sustainability is also at the core of what we hope to achieve at Cebu Pacific. We want to drive greater efficiency and reduce our carbon footprint by first and foremost investing in aircraft and aviation technology that will help us reduce our fuel burn. In this regard, we are investing in new aircraft, so that by 2024, Cebu Pacific will have an all-new fleet of next-generation Airbus jets. More importantly, we want to be more attuned to the needs of our customers—to improve their experience flying with us. We will do this through investment in facilities, and technology that boosts our efficiency and supports customer service.

Why are you focusing on the China network?

China remains one of the top markets for inbound tourism for the Philippines and is one of the state’s key trade partners. It is the largest outbound travel market in the world. With the accelerated development of transportation infrastructure on both ends, there is an expectation of an increased propensity to travel. Cebu Pacific will capitalize on these developments to continue to offer a safe, reliable and affordable air service.

In brief… Cebu Pacific     

  • As a low-cost carrier in the Philippines, the airline operates more than 100 routes across 15 countries     
  • Operating out of seven strategic hubs within the Philippines, Cebu Pacific has a 75-strong fleet of Airbus and ATR aircraft     
  • Founded in 1988, Cebu Pacific is the oldest low-cost carrier in Asia