The International Air Transport Association (IATA) has launched the latest iteration of Best Practice Guidelines for Crisis Communications.
Entitled ‘Crisis communication and reputation management in the digital age: A guide to best practice for the aviation industry’, the guidance document will help aviation professionals at all levels deal with unexpected incidents.
The guidelines will consider how aviation communicators can best position their organization to mitigate the challenges the industry faces on a daily basis
Using real incidents as case studies, and knowledge shared at IATA crisis communication conferences, the guidelines are intended to help those in the industry understand how best to deal with an incident.
Chapters in the document include best practice on how to manage information after an accident, responding to a cyber attack, and sample guidelines for using social media following an incident.
IATA say the new guidelines “will consider how aviation communicators can best position their organization to mitigate the challenges” airlines, airports and other parts of the industry face on a daily basis.
- To find out more about the guidelines, click here