Hitit has been providing airline IT solutions to travel industry players in need of change for the past 25 years
Sponsored by: Hitit
Aviation’s ability to keep trade flowing—and especially its efforts to deliver personal protective equipment, vaccines, and humanitarian aid—has enabled both the industry and world economies to survive the COVID-19 pandemic.
The challenge now is to transform the air cargo sector so that it can continue to deliver value even as passenger traffic returns to normal. Atilla Lise, Head of Air Cargo and Innovative Solutions at Hitit, says that there is no doubt that the unprecedented crisis has accelerated the implementation of digital processes in air cargo.
“Making cargo fast and smart was initiated by IATA with six smart objectives, and later gained a new dimension with the Enhanced Partner Identification and Connectivity (EPIC) platform,” says Lise. “Hitit was among the first technology companies involved in both these initiatives.”
Air cargo is ripe for digital transformation having relied on abundant paperwork since its inception. But one of the problems with implementing new technology is the sheer number of players involved in the value chain as the shipment progresses from origin to destination.
For a digital solution to fully realize its potential, each supply chain member must speak the same language. Unfortunately, even major players still rely on legacy technologies. This means it is hard for an organization to be a first mover as it could then struggle to communicate with more cautious partners. If it has to maintain paper processes alongside new technologies, costs would soar.
“We deliver the concept of a one-stop-shop to all our partner airlines, regardless of their size or business model, whether an ambitious low-cost start-up or an established full-service carrier looking to modernize” Atilla Lise, Hitit
Because of this, Lise notes that the penetration of smart technologies into the industry is being delayed.
But all is not lost. Hitit aims to overcome this roadblock. Its Crane CGO and Crane DOM solutions are cost-effective answers that neutralize the negative aspects of this challenge by satisfying current needs while laying the groundwork for digitalization.
“We deliver the concept of a one-stop-shop to all our partner airlines, regardless of their size or business model, whether an ambitious low-cost start-up or an established full-service carrier looking to modernize,” says Lise. “We provide them with the right tools to achieve their goals both today and tomorrow.”
Lise is confident that such solutions will continue to be developed as new talent enters the sector. The extraordinary conditions triggered by the pandemic have changed people’s perspective of air cargo, making it an integral part of everyday life and an exciting prospect for potential recruits. Even though it is still behind 2019 data, air cargo has witnessed some extremely positive trends, such as increasing yields and load factors.
“I think that these trends will continue to be positive, and we will exceed the pre-2019 growth forecasts for the future of air cargo,” says Lise. “There is a lot of room for improvement in air cargo in terms of technology and digitalization, and I believe this situation will attract even more talent into the cargo business.”
“We deliver the concept of a one-stop-shop to all our partner airlines, regardless of their size of business model” Atilla Lise, Head of Air Cargo, Hitit.
Technology in air cargo must be an integral part of a holistic approach, according to Lise. Hitit’s air cargo solutions can be utilized as a customer sees fit. This ability to handle today’s problems while preparing for tomorrow should allow air cargo to continue to deliver value to the industry and the world.