Steal a march on your competitors with real-time data
Prepared for airline executives who are using or considering using XML or JSON APIs as part of their NDC plans.
This paper highlights how monitoring and analysing your inbound and outbound API traffic gives you advantageous insights into:
- What your customers are searching for
- How well you are responding with relevant offers
- Your bookings (the searches that successfully convert)
Specifically you will learn how to:
- Keep your API environment optimised so revenue opportunities are not lost
- Manage availability data to ensure supply stays aligned with demand
- Monitor search trends and market demands that can influence pricing
- Be responsive with relevant offers based on customer insight and context
Deeper analysis gives you those deep insights into your customers, markets and products that helps you to innovate and stay ahead in this new world of direct connection.
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